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Term Definition

An Intent-to-Use (ITU) application is a trademark application filed to the USPTO based on a good faith "bona fide intention to use your mark" in commerce with your goods and/or services "in the near future". An advantage of pursuing an ITU application before you're actually ready to use your mark in commerce is to create an early filing date, which may be important in the event a legal conflict develops, and could provide your mark priority over another party.