The Internet domain name space continues to expand, with over 100 new generic top-level domains (gTLDs) added to the Internet's root zone, and more to come in each following week. Overall, the new gTLD expansion will result in an increase in top-level domains from a mere 22 to a total of 1400 over the next few years. The expansion creates unique opportunities but also raises new enforcement challenges for brand owners.
With potentially hundreds of new generic top level domains (“gTLDs,” e.g. .store, .law, .food) just around the corner, the Internet Corporation for Assigned Names and Numbers (ICANN)—the organization response for overseeing Internet domain name allocations--recently opened its Trademark Clearinghouse (TMCH), where current brand owners can record their existing trademarks.